How people-attributed data can take a coworking space to the next level

Data is all around - from tracking fitness to using navigation apps to avoid traffic, we’re increasingly using data to inform decisions and help us achieve our goals. The same can be true for a coworking space. Here's 3 ways people-attributed data can help take a coworking space to the next level.

Workplaces must adapt to survive in a fast-paced world where members expect more from their flex and coworking spaces. At the same time, landlords are battling rising costs. But it’s difficult for landlords to optimize their offering if they don’t understand how their buildings are being used and, therefore, where any problems might lie.  

Using people-attributed data can empower decision-making to find efficiencies and deliver a more holistic experience for users, increasing satisfaction and retention in the process.   

How can people-attributed data help transform a coworking space?

1 - Ensuring membership satisfaction and decreasing churn 

Core to the coworking offering is having a mix of spaces, from private offices and hot desks, to communal meeting rooms, kitchens, and break-out areas, designed to deliver an adaptable and rich experience for users. Offering so many types of space is a trade-off because it naturally comes with increased costs. So it’s key for landlords to understand member preferences to ensure they are catering to their members' needs.

For example, people-attributed data can help landlords identify member preferences for days, rooms, and even onsite events. This allows landlords to build up an insightful picture of the inner workings of their spaces that they can then use to make changes, such as introducing new meeting rooms, offering more collaboration spaces, or adjusting onsite café hours based on usage.

Landlords can further overlay this quantitative data with qualitative insights from member surveys to get a more holistic view of member satisfaction. Together, these insights will help identify and reduce any potential churn by providing the opportunity to proactively address member concerns.  

2 - Optimizing spaces

This data can also help inform decisions on what mix of spaces to offer in a coworking space, or if tweaks need to be made to the current offering.  

For example, it will highlight if certain meeting rooms are consistently under capacity. Delving deeper, it might be that these meeting rooms are just too big for what tenants need and they would rather have multiple smaller meeting rooms instead of a few larger ones. This would also boost revenue for building landlords as they could benefit from more bookings.   

3 - Finding efficiencies

In today’s world of running an office building, reducing costs and protecting the bottom line is critical. By mapping movement across a building, facilities managers can use data to ensure that lights are turned off in rooms that aren’t being used and that heating or air conditioning isn’t running unnecessarily.  

For example, data can reveal when users enter the building to start work. The heating controls can then be adjusted to automatically ensure an ambient temperature at entrance times whilst remaining off in unused areas of the building until needed.  

Another example is how data from smart location services can highlight which offices have been used and when. This results in optimized cleaning schedules to make sure high-traffic areas, such as kitchens, are always up to the tenants’ standards, and helps avoid the cleaning of spaces that haven’t been used, so that resource isn’t spent unnecessarily.  

Find out more about how Accessia can help take your coworking space to the next level here.

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